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Post by account_disabled on Mar 6, 2024 7:38:38 GMT
which words to use and which to avoid (for example, you could include a section on inclusive language , especially if you're targeting Millennials or Gen Z ); stylistic and grammatical rules. Last but not least: in order not to exclude anyone and truly create inclusive guidelines, address the issue of accessibility on the Web. For example, if to include an Alt text, add an short description of the image in words for those using a screen reader. Recommended reading: Diversity, inclusion and accessibility on. the web Remember to review and update all content that was Brazil Telegram Number Data created before the official guidelines were drafted, and update the rules consistently based on feedback you receive or changes in the communication context. Examples: brand and Tone of Voice We said earlier that some ToVs lend themselves better to certain products and services, right? True, but only partially. Let's look at an emblematic example. The Taffo case Taffo advertisingSource: Taffo funeral service In case of mourning, no funeral face. The strategy of Riccardo Pirrone , Taffo's social media manager, can be summed up like this. Thanks to an irreverent and biting Tone of Voice , the funeral service has become a real media sensation. Although the service offered is certainly not the happiest, Pirrone managed to break down the taboo surrounding death and treat the topic with irony. Thanks to the risk that the company decided to take, the Taffo case gained international fame. The Spotify case Wrapped - The app, based on the most listened to songs and artists, creates a personality for each user and personalized messages.
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